Ads, online banners and new trade destination Web site support campaign
NORMAN, OKLA. - (April 15, 2009) - Luxaire® (www.joinluxaire.com) announces the launch of a new marketing campaign that highlights the brand's exclusive partnership with the Make-A-Wish Foundation®.
The Luxaire campaign addresses the Make-A-Wish partnership in a series of "My Wish" print ads that invite prospective dealers to help make a child's wish come true. The ads also drive readers to a Make-A-Wish landing page that resides on the new dealer Web site.
In addition to information about the Luxaire partnership with the Make-A-Wish organization, the landing page features an interactive map that enables visitors to roll over distributor locations and view the number of wishes granted by a particular distributor. The page also includes a tally of the total corporate contributions to the Make-A-Wish organization.
"The entire Web site embraces a message of feeling good -- not only about Luxaire's commitment to the Make-A-Wish Foundation, but also about the products, tools and support available to Luxaire dealers," said Walt Jacobe, Luxaire brand manager.
The new Web site adds a news section, site search, distributor locator and sustainability section to the home page. Flash animation provides reasons to become a Luxaire dealer or distributor, and a features scroller at the bottom of the page highlights new products, the In-Home Selling Tool and other Luxaire initiatives. In addition, a special 70th anniversary icon takes readers to a page that highlights the history of the Luxaire brand.
According to Jacobe, product and support sections have also changed. "We expanded the product section to include the residential and commercial product content that is currently available on the consumer site," he said.
"We also updated the dealer support section to include information about the new Marketing Action Center. This extensive online collection of marketing materials includes customizable ads, brochures, direct mail, door hangers, images and public relations templates -- all designed to improve a dealer's image and boost sales with professionally produced materials."
In addition to the new Web site and trade ads, Luxaire's 2009 marketing campaign includes online banners, tent cards and a launch kit designed to educate prospective dealers and distributors about Luxaire's commitment to the Make-A-Wish Foundation.
"The kit is comprised of a pocket folder with a four-page brochure insert, an updated Luxaire/Make-A-Wish DVD, a list of local Make-A-Wish chapters, a letter of introduction and a point-of-sales order form," said Jacobe. "All of these elements highlight the benefits that this winning partnership offers Luxaire distributors and dealers and points out just how easy it is to become part of the wish-granting process."
Luxaire's partnership with the nation's largest wish-granting organization began in 2001. Since then, Luxaire has contributed more than $1.75 million, based on a minimum annual goal of $250,000, and remains the only brand in the heating, ventilation and air-conditioning (HVAC) industry that maintains a partnership with the Make-A-Wish Foundation.
"By partnering with this highly respected organization, Luxaire makes it easy for dealers to make a difference in their communities and create goodwill with their customers," said Jacobe. "The partnership is a real differentiator that sets Luxaire dealers apart from their competition and gives their customers another reason to purchase Luxaire products."
To learn more about the partnership between Luxaire and the Make-A-Wish Foundation, visit www.joinluxaire.com/MAW.
Luxaire® products from Johnson Controls, Inc., include high-performance residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Luxaire heating and air conditioning dealers. For more information about Luxaire, visit www.joinluxaire.com or call 877-958-9247.
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